Sunday, May 25, 2014

Last Homework Assignment - USANA Audit

I still cannot believe that I have finally graduated college and I am really looking forward to the new and exciting things I can do with my time. After spending some time yesterday with other USANA associates and telling them about the papers that I had written, many of which use USANA as a the basis for my research, they requested that I post them so they could see what I had learned during my studies. As with my paper from late last year, the blog post entitled 'A True Entrepreneur', this is a final project submitted to Colorado Technical University were I obtained my degree. This one was the very last paper I wrote and was for my Auditing class. It provides the basis of what all publicly traded companies go through during an annual audit and focuses specifically on the Internal Controls and practices of USANA Health Sciences. The "Independent Audit Report" at the end of the paper is purely fictional as I was responsible to also present an audit report for my class and has NOTHING to do with official company audits. If nothing else, I hope that this allow you to see this fabulous company from a completely different perspective - one from an outsider scrutinizing the viability of the company's financials and how they maintain compliance with the numerous federal agencies that govern how a publicly traded company operates and reports income.


USANA Audit
When a company is publicly traded, they must have their financial statements and business practices audited on a yearly basis to verify compliance with the Generally Accepted Accounting Practices (GAAP).  But this can still be a frustrating and stressful event as all of the company’s financials, management practices, legal and compliance activities, and internal controls come under scrutiny to ensure that they accurately and efficiently illustrate the operations and health of the company.
USANA Health Sciences is a publicly traded company based out of Salt Lake City, Utah that for the last 20 years has focused on providing the general public a pharmaceutical grade, science based, all-natural, skin care, dietary, and nutritional supplement line grossing nearly $600 Million during the 2013 fiscal year (Yahoo, 2014). During the first quarter of the 2014 fiscal year the company reached a monumental mile stone as they topped $2.5 billion in total commissions paid to their associates and their stock values reaching the record high of $70.45 per share (Alaniz, 2014). Because the company provides a product that is consumable, it is held responsible for maintaining the highest level of manufacturing codes as well as meeting requirements for the manufacturing of nutritional supplements as dictated by the FDA. As a Network Marketing Company, they are also regulated by the laws regarding multilevel marketing and advertising regulations outlined by the Federal Trade Commission. USANA Health Sciences has 19 international markets necessitating that they maintain international distribution trade and tariffs compliance as well. With so many different elements of human interaction, product manufacturing and distribution, client, associate, and employee accounts, extensive technology use, numerous charity programs, as well as the physical facilities used by the company, there are many aspects that an auditor would want to review. To begin the process the auditors will begin by identifying the areas of highest risk in the company.
As with all business activities, there is a certain amount of risk involved in auditing the company’s financial statements and business practices.  Audit risk is the term utilized to describe the possibility that the auditor will not discover errors or fraudulent activities while reviewing a company or individual’s financial statements due to inappropriate testing or careful masking by the company.  These risks can be associated with the assessment of actual financial materials or associated with the assertions produced by the evaluation of financial statements (Rittenberg & Johnstone, 2011).  However, there are many steps that a company can take to mitigate or minimize the possibility of activities or situations occurring that could produce the misstatement of company financials or procedures.
The first step in determining the best route to mitigating audit risks is to identify the areas within the company where risk is more likely to be prevalent.  Risk areas can include IT or technology areas, project management functions, organizational procedures, financial practices, compliance regulations, and external factors (Edmead, 2007).  While external risks include factors outside of the company’s control such as natural disasters, there are still ways to plan for and minimize the amount of impact it could potentially have on the company.  To minimize the risk in areas which the company can control they may want to utilize selective information sharing that is specific to job descriptions, thus minimizing the possibility of information lacking necessary security or being used improperly.  There should also be an established set of internal controls which create a specific set of guidelines for how job processes should be executed, who has accessed to controlled information, and steps to be taken in the event that situations arise where more detailed procedural analysis is necessary. Unfortunately it is not possible to eliminate all risks and therefore those areas that pose a potential threat should be analyzed and controls put in place to bring it to an acceptable risk level. This represents the value of human or material loss from industry processes that are considered tolerable by society and authorities within the confines of social, political, and economic cost benefit analysis (Business, 2014).
When auditing any company, the auditor will want to focus more attention on the accounts where misstatements are most likely to occur and where the company seems to be more vulnerable. Auditors of the financial statements will look at the accounts that are directly linked to the cash cycle – specifically the accounts payables, inventory assets, and accounts receivables. Utilizing the information provided in previous audits, current accounting records, and the company’s policies and procedures, they are going to look specifically for accountability and transparency of all levels of management and compliance with all policies specific to the separation of duties. A weakness in any of these areas will trigger a more in-depth and extensive scrutiny of the company’s financial records. Because it is the cash cycle that will be under review, the auditors will look at the accounts payables to ensure that there are procedures for purchasing, receiving, and payment. Inspection of the Inventory accounts requires that steps are in place to verify and process orders, shipping and receiving of products, verification of products, and steps to account for raw materials used during manufacturing processes. The accounts receivables are a significant player in the cash cycle and should also be reviewed for effective order processing, shipping, billing, and payment receipt practices.
Accounts payable is the largest of the liability accounts and can be a significant indication of the company’s financial health. In large companies, like USANA, purchases are made against lines of credit with payment term that have been agreed to by both parties. When liabilities are past due or even excessive, there is a possibility that the company’s cash flows are not on par with the products being purchased and that there may be issues in other departments as well. When the auditors look at the Accounts Payables for the company, they want to see that the purchases were logged in the appropriate transaction period and that the presentation and disclosure of the liability are agreeable (AP, n.d.). This is important for verifying that the quarterly earnings and expenses are properly evaluated and that they have been expensed to the appropriate accounts on the financial statements. Auditors will also look to ensure that the liabilities are valid expenses, a product that is in line with the company’s operations, and that the purchases were priced according to market value (AP, n.d.). Orders for items not used in any of the company projects or processes should raise flags as should bills for items that exceed market value as this could be an indicator of a toxic or illegal business relationship or money syphoning. In order to test for these occurrences, the auditors will ask to review Purchase Agreements with vendors in order to build a better understanding of the terms of the business agreement, product prices and any associated fees, as well as payment terms.  They may also request Purchase Orders to ensure there are controls for procurement and authorization of purchases, Receipt Logs that show that the items orders were actually received, and finally, proof of payment for the order (AP, n.d.). Failure to produce any of these documents could indicate an area where the company many need to be reworked or made more efficient.
Inventory accounts typically represent the company’s largest asset account and because it is in constant motion with product being brought in and sold again, there needs to be efficient inventory controls to minimize the possibility of excessive inventory or the need for inventory adjustments in the General Ledgers. USANA not only markets numerous products but they manufacture all of them as well and therefore auditors will be looking not only at the inventory of products ready for sale but also at the raw materials acquisitioned for the manufacturing process. Some of the processes that are audited in inventory are warehouse cutoff procedures, which allows warehouse managers to get their receipts logged in a timely fashion to allow for accurate quarterly reports, as well as the methods used for inventory counts as changes in these methods could lead to a significant different in values between reporting periods. If processes have changed, the auditors will want to see reasons for the changes as well as any documentation that will support the reconciliations made in the ledgers (Inventory, 2014). Inventory in transit, item costs, freight costs, and inventory allowances will also be evaluated when auditing inventory value because they affect the full value of inventory. During the audit of Inventory, documents like Purchase Orders and Bills of Ladings are used to track raw materials as they are received while Manufacturing Orders and Bills of Manufacturing track how much of each raw material has been slated for the production line. After the products complete the manufacturing process it is necessary for the warehouses to have Inventory Receipts for the finished product being added to the inventory that is ready for shipment. When companies manufacture their own products, they will want to have a pre-determined inventory allowance to allocate what is an acceptable loss of product during the manufacturing process. Having numerous inventory adjustment due to product loss could alert the auditing team to issues with the effectiveness of the manufacturing processes or with the way that inventory is being moved from one inventory area to another or even issues with plant security.
            The Accounts Receivables are representative of the company’s sales and projected income for the company. Some companies operate on a cash basis and will not have a significant amount of funds, if any, tied up in this account. Despite the representation of sales that have occurred, the Accounts Receivables will also indicate which accounts have still not issued payment for the goods or services that they received. As with the Accounts Payables, these accounts will be compared with previous period records and the industry averages to ensure that they are within acceptable levels. When auditing the receivables accounts, the auditor will look first for evidence that the sale actually occurred and will want purchases order or invoice with the client’s information, the product and its unit price, and the invoice total clearly annotated. On USANA’s invoices the client can not only see the date the order was placed and processed, the products listed individually with either their unit price or case price beside it as they will ship both ways, but all costs associated with the chosen method of shipment and payment receipt details as well. While this is very convenient for the customer, the auditors will want to see more than just the invoice to validate that the sale actually occurred. Some auditors will choose to contact clients to verify that the sale and the amount of the receivable matches their records however, if the receivable is comprised of numerous small accounts, they may choose to forgo this process if there is no clear indication that the bill will not be paid (AR, nd.).  Shipping logs are used to verify that the orders went out in a timely fashion and check stubs or payment receipts are attached to the invoices to show that the sale was complete. Auditors will also look at the company’s return policy and the sales and return allowances to analyze what portion of the company sales are being sent back and that they are being properly annotated on the financial statements. Extensive Aging Reports could indicate that the company has a problem with obtaining payment for their services or that there is a problem with the return policy and the reimbursement of funds to the customer. Not always by any fault of their own, most companies will be required at some point to write off an account as bad debt but because of the nature of the account, is likely to come under close scrutiny by the auditors as it would be very easy for an individual to write off an account as bad debt and then pocket the payment for themselves. When Accounts have been moved to bad debt, the auditors will want to see that sufficient attempts were made to reconcile the receivable, the account went through the appropriate authorizations before being written off, and may also choose to contact the client to verify that the account was indeed written off (AR, n.d). By comparing the bad debt accounts to the Aging Account Summery the auditors can also determine how much of the current aging accounts are likely to be written off as well.
When an auditor gives an opinion on the company’s financial records, they are inferring that all transaction recorded during the past fiscal year have been processed correctly from start to finish. Testing every client and vendor transaction that took place, especially in a multi-million dollar company, would be time consuming and impractical and there is still a possibility of something important being overlooked. In order to obtain a clear picture of the company’s financials, what processes are in place, and to test individual accounts for the possibility of misstatements, auditors will employ a test ratio known as Sampling. Audit sampling is the application of an audit process to a population of a transaction class or account, with the purpose of evaluating the application of internal controls. The population of sampling is typically less than 100% of the class or account variables but must still present an accurate representation of the account as a whole (AICPA, 2014). While it would be easier to audit smaller variables with fewer transactions, these transactions may not be typical to the company or even representative of the volume of inventory that is moved in each transaction and therefore should not be used as the basis for a test sample. Because USANA has 19 unique international markets, three manufacturing plants, and a few select third-party vendors, the auditors will want to look beyond the records and practices of the home office in Utah to ensure that the internal controls are being employed throughout the numerous layers of the organization. When sampling for the accounts payables, the auditors will need to look at payables that relate to the third party manufactures, raw material vendors, as well as those relating to general operations of the facilities. They may choose to contact these groups to verify the shipments, price and products, as well as payment of the account. Population samples for inventory accounts would include documentation for acquisition of raw materials, allocation and movement of raw materials to production, and then the finalized products to staging areas for shipment. Because manufactured products are warehoused in certain locations throughout the international markets, auditors will want to compare warehouse inventories to shipping logs to ensure that inventory valuations are true representations of what actually exist within the company. Sampling the Accounts Receivables for USANA would be a vast undertaking as they reported 265,000 active associates and 78,000 preferred customers in 2013 (USANA, 2014). Therefore, the auditor would choose to take a sample population from each of the international markets to test for order receipts, shipping orders, and payment receipts. Given that the majority of USANA’s transactions occur in on-line marketplaces they will want to test the security measures for these accounts as well as the information itself. When sending out confirmations to vendors and clients the auditor will want to get a 100% confirmation of the accounts. However, the likelihood of this occurring is not guaranteed and therefore they will look to get an 80-90% return on their inquiries.
            Audits are time consuming, expensive, and sometimes aggravating for the company’s employees even though they know they are necessary. Some companies however, are privately owned or very small and do not require a full audit of their financial statement. In lieu of this, they may opt to have a review or compilation performed instead. In full audits however there are two levels of assurance that have been outlined by the International Auditing and Assurance Standards Board (IAASB). A reasonable assurance level is given to audits which have gone more in-depth into the company’s financial records and the auditor is willing to express a formal conclusion about the outcome of the evaluation and its supporting evidence. These assurances are always issued to third parties to validate specific criteria, and the measurements done on them, that were specified either in the audit framework or during a previous audit as being an area that posed significant risk. These opinions, criteria, and documentation are presented to the user in a formal report that validates a reasonable assurance of the information presented. Conversely though is a limited assurance level which requires less work and time, but often leads to higher risk levels or even a negative assurance because sufficient testing of the financial statements has not been performed. Some companies may choose to start with a limited assurance audit and then escalate to a reasonable assurance level if the preliminary audit indicates issues that require more in-depth testing (Rittenberg & Johnstone, 2011).
            Many of the risks that auditors test for are directly related to the types and effectiveness of the company’s internal controls and can encompass anything from lost, altered, or incorrectly recorded transactions, improperly valued transactions, or even transactions that are have no correlation with the company’s operations. By having a solid set of internal controls in place, a company can minimize the chance that these kinds of situations might occur. Segregation of Duties and Authorization Procedures are two of the more important internal controls as these ensure that decisions are made by the appropriate individuals and that those that have access to and are handling certain information are qualified to do so (Rittenberg & Johnstone, 2011). By having different individuals responsible for the processing of transactions and the physical management of the accounts minimizes the possibility that fictitious payments being issued or entries being made to cover up other fraudulent activities. For example, the person who writes the checks should not be the same as the person who signs them. Internal controls also require that there is adequate documentation that the transactions are authorized by the appropriate management chains and that they were executed in a timely fashion (Rittenberg & Johnstone, 2011). This documentation should also include any communications between the customer and company regarding the order and any changes that were made to the initial transaction. Equally important to making sure that only qualified individuals have access to certain information are the internal controls that are in place to physically safeguard client information and company assets (Rittenberg & Johnstone, 2011). These kinds of controls can be as complicated as close circuit security cameras and guards, to magnetic key card locks on secure areas, to computer access code, to the simple filing cabinet in the HR department. They do not have to fancy or expensive as long as they are effective. The last internal control that is specific to the financial statements is the recording of account reconciliations. It is important for these entries to be put in by someone other than the person who made the initial entries as this would be an opportune time to cover up intentional misstatements of the company’s assets and expenses (Rittenberg & Johnstone, 2011).
In their 2013 Financial Statement report, the USANA directors note the importance of having a strong set of internal controls but admits that no matter how well structured the set of internal controls are, there are inherent limitations to how much or the kinds of misstatements they catch. The Board of Directors at USANA assert that their internal controls are “designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of the Company’s financial statements for external purposes in accordance with generally accepted accounting principles”. The financial statements also indicate that the internal controls are reviewed on an annual basis and that at the time that the report was issued, the controls were operating effectively with respect to the criteria and guideline issued by the Committee of Sponsoring Organizations (COSO). The report also states that there were no changes made to the USANA internal controls during the 2013 fiscal year (USANA, 2014). One of the most notable of USANA’s security measures is in the level of security associated with their online services, with associates and customers have access to different information tailored to their participation in the company, and each user requiring a unique and protected log-in. While certain amounts of payment information is stored in the user profile, on a regular basis the user has to revalidate the card “on file” which minimizes the possibility of credit card fraud.


Report of the Independent Auditor

To Dr. Myron Wentz and the Board of Directors
USANA Health Sciences
3838 West Parkway Blvd.
Salt Lake City, Utah 84120


Our team of auditors was retained by the Board of Directors at USANA Health Sciences, headquartered in Utah, United States, to perform a General Audit of their Financial Statements and the integration of their internal controls and to give an opinion as to their continuity as of December 31, 2013. The company’s Income Statement, Balance Statements, Retained Earnings, and Cash Flow Statements are the responsibility of USANA’s management and have been given to us to offer a professional audit opinion.


The audit of USANA Health Science’s financial statements was performed in accordance with the Public Company Accounting Oversight Board (PCAOB) and in accordance to the guidance of the Generally Accepted Auditing Standards (GAAS). While the audit can provide only reasonable assurance that the financial statements contain no material misstatements, our team has closely examined all of the sample evidence to ensure that all internal controls are in place and are working effectively. Our opinions are based on tests applied to the Accounts Payables, Inventory, and Accounts Receivable and all subsequent account activities and applicable documentation.


Our opinion is that the financial statements of USANA Health Sciences, as of December 31, 2013, have been presented fairly and accurately in accordance to the US Generally Accepted Accounting Practices (GAAP) and do not contain any discernable misstatements. 


Rachel E. Presley
Rachel E. Presley
Completed May 11, 2014



Resources
AICPA (2014). Audit Sampling. Retrieved from the AICPA webpage:
http://www.aicpa.org/Research/Standards/AuditAttest/DownloadableDocuments/AU-00350.pdf
Alaniz, E. (May 8, 2014). $2.5 Billion and Growing Strong. Retrieved from the WhatsUp USANA
webpage: http://whatsupusana.com/2014/05/infographic-usana-growing-strong/
AP (n.d). Auditing Accounts Payables. Retrieved from the Southeastern Missouri State University
webpage: http://www4.semo.edu/gjohnson/notes/auditing%20procedures%20-%20payroll.htm
AR (n.d.) Auditing Accounts Receivables. Retrieved from the Southeastern Missouri State University
webpage: http://www4.semo.edu/gjohnson/notes/auditing%20procedures%20-%20accounts%20receivable.htm
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Inventory (2014). Inventory Audit Procedures. Retrieved from the Accounting Tools webpage:
http://www.accountingtools.com/inventory-audit-procedures
Rittenberg, L., Johnstone, K. (2011). Auditing – A Business Risk Approach 8th Ed. Cenage
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USANA (2014). The USANA Difference. Retrieved from the USANA Health Science’s webpage:
http://www.usana.com/dotCom/about/index
USANA (2014). USANA Health Sciences 2013 Annual Report. Retrieved from the USANA Health
Sciences webpage: http://phx.corporate-ir.net/phoenix.zhtml?c=95179&p=irol-irhome
Yahoo (2014). USANA Health Sciences Income Statements. Retrieved from the Yahoo Finance webpage:
http://finance.yahoo.com/q/is?s=USNA+Income+Statement&annual

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